$ WINEARCH=win32 WINEPREFIX=~/.wine winecfg
wine: WINEARCH set to win32 but '/home/yuri/.wine' is a 64-bit installation.
[yuri@H61MLB IVONA Reader]$ wine IVONA\ Reader.exe
0033:err:module:import_dll Library mfc80u.dll (which is needed by L"C:\\Program Files (x86)\\IVONA\\IVONA Reader\\IVONA Reader.exe") not found
0033:err:module:attach_dlls Importing dlls for L"C:\\Program Files (x86)\\IVONA\\IVONA Reader\\IVONA Reader.exe" failed, status c0000135